CJ Wallace, son of Faith Evans and The Notorious BIG, announced his new business venture via Instagram.
“Today I am so proud to announce the launch of ‘Think BIG’, my first business! I can’t believe it’s been almost two years since the original idea of developing my own company came about.”
His business partners include his stepfather music exec, Todd Russaw, and entrepreneur Willie Mack. In a recent interview with Forbes, CJ stated, “Ultimately I feel like he’d be really proud especially of how much positivity we are driving to normalize Cannabis and finally reverse the stigma around it.”
The brand plans to start selling apparel, vapes, gummies, and more in April. The first release will be named after Biggie’s alias, Frank White.