Philly rapper, Meek Mill, is the latest co-owner of Lids. He revealed the great news of his new partnership with the brand with Business Insider, where he exclusively told them that he plans to incorporate hip hop culture within the company.
Lids plans to release a limited edition line of hats curated by Meek in that will be released in August.
“I would definitely love to involve our whole culture in Lids more because, first thing we do in merchandise in hip-hop, we sell hats, we sell all types of things”, said Meek.
He continued by saying, “I’ve seen JAY-Z, and then I’ve watched other artists who came up around his time. He actually built something. He built businesses, and he built things that made him become the man who he is, that we could call a billionaire guy,” he said. “That’s why I’m working the way I’m working now to build a foundation for myself too.”