Last week KKW announced her new business venture to the world via her Instagram. The news of her Shapewear Line “Kimono” was quickly met with backlash.
Shortly after, Kim released a statement saying that she “understands” the concerns but she was standing by her decision to name the brand. Now, she has recanted her decision because she received a letter from the mayor Kyoto begging her to change the name of the brand because it was disrespectful to Japanese culture.
In an Instagram post Kim stated, “I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. “