The percentage target matches the Black share of the U.S. population.
The Hollywood Foreign Press Association, the organization behind the Golden Globes, has made a pledge on Monday to add at least 13% Black members by next year, following an outcry of the organization’s lack of diversity.
The announcement comes just as a group of Hollywood publicists sent a letter advising clients to avoid HFPA events until the group outlined a plan to change its representation. After the lack of Black membership was revealed, the HFPA was quick to point out that the majority of the group is women and that 35% of the members come from non-European countries.
According to a statement from the organization, the HFPA board is committed to “making necessary changes within our organization and in our industry as a whole.”
“We also acknowledge that we should have done more, and sooner (…) As a demonstration of our commitment, the board has unanimously approved a plan to increase membership to a minimum of 100 members this year, with a requirement that at least 13 percent of the membership be Black journalists.”
The Los Angeles Times revealed in a story on Feb. 21 that the group has no Black members. In addition to this year’s race controversy, the Golden Globes caught backlash when it was revealed that voters were wined and dined, so to speak, by productions eligible for awards. But despite the numerous controversies the organization has faced, it has always been able to bounce back.
Here’s the letter from the PR firms addressed to the Golden Globes
Greg Goecker, COO & General Counsel
Ali Sar, President
Meher Tatna, Board Chair
Hollywood Foreign Press Association
As publicists we collectively represent the vast majority of artists in the entertainment industry. We call on the Hollywood Foreign Press Association to swiftly manifest profound and lasting change to eradicate the longstanding exclusionary ethos and pervasive practice of discriminatory behavior, unprofessionalism, ethical impropriety and alleged financial corruption endemic to the HFPA, funded by Dick Clark Productions, MRC, NBCUniversal and Comcast.
In the last decade our industry has faced a seismic reckoning and begun to address its failure to reflect and honor the diversity of our community, yet we have witnessed no acceptance of responsibility, accountability or action from the HFPA, even as systemic inequity and egregious behavior are allowed to continue. We collectively and unequivocally agree that transformative change in your organization and its historical practices is essential and entirely achievable. We want to be part of the solution.
To reflect how urgent and necessary we feel this work is, we cannot advocate for our clients to participate in HFPA events or interviews as we await your explicit plans and timeline for transformational change.
While we stand ready to support your good faith efforts, please know that anything less than transparent, meaningful change that respects and honors the diversity and dignity of our clients, their colleagues and our global audience will result in immediate and irreparable damage to the relationship between our agencies, our clients and the Hollywood Foreign Press Association and those who sanction the institutional inequity and insular culture that currently define it.
The eyes of the industry and those who support it are watching.
Respectfully,
42 West
Advantage PR
Agence Contact
align Public Relations
American Entertainment Marketing (AEM)
Anderson Public Relations Group
Array
Ascend Public Relations Group
BazanPR
Bespoke Publicity
Carol Marshall Public Relations
Cassandra Butcher PR & Marketing
Cinematic Red PR
CLD Communications
Core PR Group
DawBell
DDA
Detail PR
E2W Collective
Elzer & Associates
Flash Forward Publicity
Forefront Media
Full Coverage Communications
Guttman Associates Public Relations
Heidi Schaeffer Public Relations
Herring PR
Hive Collective
ICON PR
ID
Image Management PR
imPRint
Independent Public Relations
Indie PR
Integrated PR
JCPR
JDS
Jill Fritzo Public Relations
Jonas PR
JONESWORKS
Joy Fehily Management + Consulting
Katrina Wan PR
Katz Public Relations
Kovert Creative
LongstreetWorks
LSG Public Relations
Luna Entertainment
Main Stage Public Relations
Marleah Leslie & Associates
Marque PR
McClure & Associates Public Relations
Meghan Prophet Public Relations
MLC PR
MPRM Communications
MRC Publicity and Marketing
Nancy Seltzer & Associates
Narrative
NMA PR
Patricola Public Relations
Paula Woods Consultants
Persona PR
Personal PR
Pinnacle Public Relations
Platform Public Relations
PMG-Platform Media Group
Polaris PR
Portrait PR
PR Machine
Premier
PRStudio USA
Presse Public Relations
Principal Communications Group
Prism Media Group
Prosper PR
Public Eye Communications
Rebel PR
Red Sea Entertainment
Relevant
Rogers & Cowan/PMK
Rosenfield Media Group
Rowe PR
Schure Media Group
Sechel PR
Shelter PR
Slash Agency
Slate PR
Strategic Heights Media
Strategic Public Relations
SYStrategies & PR
TCOPR
Tencer & Associates
The Chamber Group
The Collins Jackson Agency
The Initiative Group
The Lede Company
The Oriel Company
The Samonte Group
True Public Relations
TS Collective
VanIden Public Relations
Viewpoint
Vision PR
Wolf Kasteler
ZTPR
