Jennifer Lopez released this week her new business venture, called JLO Body. The singer and actress previously launched a line of best-selling perfumes and an eight-product skincare line back in 2021.
The Halftime star posted an Instagram reel on Wednesday, posing in multiple bikinis, and in the background, you can hear the singer along with Pitbull singing “Sexy Body.” She captioned the post with “#SummerOfBooty @JLoBeauty #SomethingIsComing.”
According to Page Six Style, people can expect “oils, tanning, creams, balms, treatments, serums, lotions, bronzers, sunscreen [and] polishes/scrubs” in an upcoming collection. These are all products included in Lopez’s trademark filings acquired from the United States Patent and Trademark Office.
It remains to be seen whether Lopez’s body care products will include the same proprietary JLo Beauty Olive Complex as her skincare products. Lopez has often credited her seemingly ageless appearance to olive oil and diligent sunscreen use rather than Botox, which she’s said she’s never used.
Lopez has also been using her entrepreneurial expertise to foster diversity and inclusivity in business, especially among the Latino community.
In June she teamed up with micro-finance nonprofit Grameen America to offer $14 billion in loan capital to 600,000 Latina-owned small businesses by 2030, and she is offering her mentorship to Latina women living below the federal poverty level.
“Being Latino in this country has always been a matter of pride for me. I am humbled and beyond grateful to partner with Grameen America,” she said in a statement. “We’re building pathways to employment and leadership opportunities.
