Mrs. West is continuously building her empire through her KKW beauty and cosmetics brands. The current line includes eyeshadow palettes, contouring kits, and body makeup. Recently Kim signed a partnership deal with cosmetics giant Coty for a $200 million investment and a brand expansion. The expansion is said to include skincare, hair, and nail products.
This plan has possibly been in effect for some time now. In August 2019, the United States Patent and Trademark Office reported that Kim filed several applications under the term “KKW” including clothing, nutritional supplements, fragrances, skincare, hair accessories, and purses.
