MAC Cosmetics Contributes $10 Million for COVID-19 Efforts

Well know cosmetics brand, MAC Cosmetics, has joined the fight against the Coronavirus. They have donated a total of $10 million from the lipstick sales of their VIVA Glam line. The company plans to donate the funds to over 250 organizations that are distributing emergency food supplies and testing supplies.

 

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Sending a #MACKissOfGratitude to our frontline partners who are working at a local level to create global change. Get the Lipstick that gives back 100% – and see how our recent #MACVIVAGLAM donation is providing essential healthcare services below. #COVID19. @doctorswithoutborders is deploying healthcare professionals and specialists from around the world to support hospitals, care for patients and reinforce prevention control actions in Northern Italy. @partnersinhealth is greatly improving testing capacity for COVID-19 in Peru’s most vulnerable communities by deploying rapid diagnostic tests that offer results in 15 minutes. @gheskio_haiti is supporting COVID-19 patients in Haiti with home delivery of essential goods and services, including clean water, soap and phone cards, to encourage self-isolation while staying connected to friends and family.

A post shared by M·A·C Cosmetics (@maccosmetics) on Apr 16, 2020 at 10:01am PDT

“Viva Glam has never been about one cause, but about supporting vulnerable communities. It was created many years ago simply as a hardship fund for people who needed safety nets. To help people affected by COVID-19 is a continuation of the principles Viva Glam was founded on”, stated Chairman John Demsey. 

Besides the cover crisis the brand has also donated funds to fight the HIV and AIDS crisis

 

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Since 1994, M·A·C VIVA GLAM has raised more than $500,000,000 USD, partnering with local organizations to ensure that help reaches those who need it most. Now’s your opportunity to help make a difference right from home. Get the Lipstick that gives back 100%. #MACVIVAGLAM

A post shared by M·A·C Cosmetics (@maccosmetics) on Apr 2, 2020 at 11:50am PDT