The Houston rapper, Megan Thee Stallion, and fast-food restaurant Popeyes have teamed up for a new collaboration that includes a special “Hottie Sauce” as well as new merchandise.
According to a press release, Megan Thee Stallion is now a Popeyes franchise owner.
Since October 19th her “Hottie Sauce” has been available to add to meals including the chicken sandwich and the brand’s new chicken nuggets in the United States and in 14 countries around the globe.
Bruno Cardinali, Chief Marketing Officer for Popeyes in a statement that the company and Megan have a lot in common. He mentioned their southern roots to their shared love for flavor and a lot of spice.
“She embodies the proud, spirited, joyful, and big-hearted personality we embrace with our food and heritage,” Mr. Cardinali said.
Megan said on her end “I’m appreciative of Popeyes commitment to empowering Black women and look forward to opening Popeyes Restaurants,”
“Teaming up with Popeyes is such a milestone in my journey and evolution as an entrepreneur. I’ve always been a fan of the Popeyes brand and I’m thrilled to have the opportunity to join the brand and help create the new Megan Thee Stallion Hottie Sauce for their line-up.”
Along with the sauce, there is a new merchandise collection titled “Thee Heat” which includes bikinis, long sleeve shirts, hats, tumblers, and Popeyes chicken tenders plush dog toys.
Sami Siddiqui, President of Popeyes Americas: “Popeyes’ one-of-a-kind partnership with Megan Thee Stallion goes well beyond the average marketing collaboration. We are unifying two pop culture icons, and Megan’s innovative, creative, and entrepreneurial vision is at the core of everything we’re doing,”
