Rihanna’s Savage x Fenty show made an exclusive debut on Amazon Prime Video this week.
The pre-recorded fashion show with choreographed modeling, special appearances, and performances was filmed at the Westin Bonaventure Hotel in Los Angeles over the summer and is a continuation of Rihanna’s vision for an inclusive brand that celebrates diversity, body positivity, empowerment and authenticity.
The cast of models and performers in this year’s show includes both newcomers and notable names such as Nas, Ricky Martin, Daddy Yankee, Adriana Lima, Gigi Hadid, Vanessa Hudgens and more.
Rihanna served as executive producer and creative director of Savage X Fenty Show Vol. 3.
She said that the partnership between her company and Amazon Prime Video was a fruitful one.
“They gave me a platform and a stage to show this dynamic show that we’ve been able to put together,” the star told The Hollywood Reporter at Wednesday’s premiere event.
“I think the challenge every year is to make it better than the previous one and this year we went bigger, we went better, and I’m very proud of every part of the show.”
The partnership also includes a shoppable collection at both Savage X Fenty and in the Amazon Fashion store.
Volume three celebrates the latest lingerie collection from the brand, which features unique lace, leather, and lamé pieces in sizes ranging from 32-46 in bands, A-H in cups and a wide range of sizes, which is a central part of the brand’s mission of body positivity more broadly.
Rihanna said: “If we invite a consumer, they’re never uninvited, we just try to figure out who did we not invite and try to expand on our inclusivity and what that means for us as a brand.”
